A CITY OF VODKA DREAMS: OUR/LONDON VODKA TO LAUNCH IN THE UK THIS MONTH
November 22, 2015
“The city of vodka dreams has its own geography. Any time I enter it, I recognize the same vectors of direction, the city’s personality and expression. Not a repetition of the same details, for they change, but as it were an encoded spatial memory, yet taken from where, from what scenery once seen, it is difficult to tell.”
Our/Vodka, the world first global vodka with local roots, will be launching its very first batch of Our/London Vodka on 25 November 2015. The main idea of Our/Vodka brand is to partner with local entrepreneurs who love their city to support distribution of locally produced, hand bottled, premium vodka. After Berlin, Amsterdam, Detroit and Seattle – London will be the fifth location of Our/Vodka concept. All Our/Vodka brands are made with the same recipe, but every micro-distillery uses ingredients sourced locally and each city gives to the vodka its own name and inimitable character.
The Our/London Vodka Headquarters is located in Hackney, London. The Hackney micro-distillery is not only the right location and size but it also has a lot of potential as a fully functioning event space, all under the supervision of local entrepreneurs Neil Chivers and Clive Watson.
Our/London Vodka is 37.5% abv and comes in a 350ml bottle with a crown cap. The bottle design is kept simple, with a paper label featuring a handwritten logo giving personality and soul to the brand following the Our/Vodka slogan: “Keep it simple, its vodka.”